A look at the vision, leadership philosophy, and journey of the CEO who built My Mountain Mover into one of the healthcare industry’s leading virtual assistant companies in both the United States and the Philippines.
Before Amanda Ketcham became the CEO of My Mountain Mover, she grew up seeing what the demands of healthcare looked like. Her mother worked as a nurse, and Amanda watched her spend late nights charting on their dinner table long after her shift had ended. Years later, when the COVID-19 pandemic put even more pressure on healthcare professionals, those challenges became much harder to ignore. U.S. healthcare professionals needed reliable administrative support, while professionals in the Philippines were looking for stable and meaningful careers. To bridge both gaps, she helped build My Mountain Mover.
Years later, that early idea still shows up in how Amanda leads the company. She continues to look for better ways to make finding, onboarding, and working with a VA easier for clients while pushing for benefits, training, recognition, and opportunities for the people behind the work. Looking back at the decision she made at 22 to help start My Mountain Mover, Amanda puts it simply:
BA Business Management Economics
Magna cum laude
It was so important to me that from the moment you begin to have a conversation with our staff, you could sense the passion, the culture of our community, and the level of care we provide.”
Her studies in Managerial Economics at UC Santa Cruz gave her the business foundation to turn ideas into lasting solutions.
For Amanda, growing a company also means investing in the people behind it and continually finding new ways to help them grow in their individual pursuits.
Growing up with a mother who worked as a nurse gave Amanda an early understanding of the challenges healthcare professionals face beyond the clinic.
Volunteering in Ethiopia reinforced Amanda's belief that creating opportunities can change lives and strengthen communities.
Today, Amanda continues to expand My Mountain Mover's impact through thoughtful innovation, strategic growth, and an unwavering commitment to empowering people.
Amanda conceptualized and helped build Mover Match around a simple idea: AI should make hiring better without taking the people out of it. For clients, that means finding VAs who are better aligned with what their practice needs. VAs, in turn, can find opportunities where they can make the most of what they do best and continue to grow. To Amanda, Mover Match was an opportunity to make hiring faster and easier while making sure the right people are in the right seats.
Silver Stevie® Award
Best Young Female Entrepreneur
Building a company is one thing; creating opportunities while solving real healthcare challenges is another. This award is proof that Amanda can do both, proving that business growth and people-first leadership can go hand in hand.
Modern Healthcare’s 40 Under 40
Healthcare is constantly evolving, and so is the way practices build their teams. Along with 39 other leaders, Amanda was recognized for helping move the industry forward with ideas that make healthcare staffing more effective yet sustainable.
... I knew I needed to focus on completely on my health. So I went to our CEO [Amanda], ready to resign. But she did something that I will never forget. She told me that I didn’t need to resign. I could take all the time that I needed, and I would always have a job to come back to.”
Ana Montejo
Director for Business Operations, My Mountain Mover
How does Amanda stay involved in My Mountain Mover today?
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Amanda regularly shares her insights on healthcare staffing, entrepreneurship, leadership, innovation, and building people-first organizations. If you believe her story and experience would resonate with your audience, she'd love to talk to them!